About US

LOUP NOIR was founded by Chicago-native, Paris-based producer Joe Lukawski and French documentary filmmaker and producer Jean-Baptiste Poggi. 

After years of collaborating, we created Loup Noir to bring our documentary and advertising work together under one roof, to create scalable value for a diverse range of brands and agency clients, and to pursue more ambitious creative challenges. What brings us together is our love for the process of creating images, our shared humanist values, and our deep appreciation for the talented artists and technicians we have the privilege of working with on every project. 

We’ve worked with:

OUR METHOD

  • Whether for a documentary or a high-impact ad campaign, we prioritize local production teams and adopt environmentally friendly practices to minimize the carbon footprint and overall impact of our productions on the environment. We consider sustainability from the creative phase and work with clients to meet their eco-standards. For shoots requiring travel, our global network ensures only essential personnel travel to set.

  • Fresh eyes ignite fresh ideas. We thrive on matching briefs with directors and creative talent ready to challenge our approach and think of innovative solutions that inspire and resonate.

  • AI is revolutionizing production. While remaining devoted to the magic that happens between the camera and the real world, we seek to leverage AI’s power to streamline workflows, cut costs, and amplify human creativity. Our AI standards ensure:

    • Transparency

    • Human-originated concepts and creative integrity. 

    • Ethical representation of the human likeness

  • Diverse talent fuels creativity. We believe in creating equal opportunities for artistic and technical talent, and encourage talent from underrepresented communities to take part in our productions.

We approach each project as an ecosystem composed of creative, technical, financial, ethical and environmental factors. A successful project in our eyes brings these factors into balance.

PRODUCTION SERVICES

For French and international agencies, production companies and media outlets seeking agile solutions to producing content abroad, we provide dedicated production services for a wide range of film and photo projects throughout France, and via our production partners across Europe, the US and Latin America.

  • From the monuments and cafés of Paris, the back streets of London, and picturesque European landscapes to the skyscrapers of Chicago and beaches of Miami, our production teams and global partners are ready to secure the best locations for your shoot, whether a simple interview or narrative ad, and make sure permitting is above-board.

  • Come with your brief, director or creative team, and clear objectives and we’ll handle the planning, permitting, logistics and staffing of your shoot from A to Z.

  • From talented directors and DOPs to set designers, stylists, grip and electrical, and production staff, we staff your project with the best local crews according to your needs. For shoots in France, we work with some of the best casting agents in Paris to find the right models and actors/actresses for the brief.

  • Paris is home to some of the best post-production talent and facilities in the world. We’ll connect you with the right post-producer for your project and manage the process at your side de-rush to delivery.